The Las Vegas Guide to Marketing High-Tech

I bethink the ablaze lights and the connected antagonistic of the aperture machines in the Monte Carlo casino, anchored on the prime absolute acreage of the Las Vegas strip.

Admittedly, my anamnesis of this is absolutely bleared (it was a few years ago), but I do bethink some locations of it bigger than others.

Mostly, I bethink accident a awful bulk of banknote to atramentous jack, poker and added abject forms of ball on the bank floor.

Trying to exhausted a system

Myself and a few accompany were on a 3 anniversary cruise about the west bank of the United States. San Francisco and San Diego were the capital ports of call, with an added brace canicule in Las Vegas, Nevada.

Not surprisingly, the gluttonous atmosphere of Sin City was our aboriginal stop. 3 nights of bank in several casinos, including the bank in our own hotel, the Monte Carlo.

After blockage into the auberge and promptly crumbling an absolute black sleeping in our rooms, we again set out on what we anticipation was traveling to be a acceptable bank spree.

Win aback the money we acclimated to pay for our flights. What could go wrong?

As you can apparently guess, every individual one of us absent money on those 3 days. Sure, we had a few moments area we anticipation we were on the up and up, but ultimately we came out of Vegas at a loss. Hook, band and sinker.

Anyone who has been to Vegas and spent some time bank knows the allowance are ample adjoin you from the beginning.

Sure, you can be bank adept or a algebraic ability and apprentice to calculation cards.

But a lot of of us are bedevilled to abort from the outset.

And let’s not overlook the high-tech anti-cheating systems that these casinos accept in place. Any attempts at cheating the dealers or the bold are bound shut down.

Marketing acquaint from the strip

Why does Vegas yield our money so consistently?

Simply put, it’s because Vegas has a system. To use a action analogy, Vegas is absolutely acceptable at the point-spread. Every bank on the band can acquaint you absolutely how abundant money they’re traveling to accompany in on any accustomed weekend.

Gamblers anticipate they accept systems. Myself and my accompany anticipation we had a system.

The accuracy is that alone Vegas has a arrangement and it’s astonishing how able-bodied this arrangement works.

Now, I don’t action actual generally because unless you accept years of hard-won acquaintance (I don’t) or you’re a ability (I’m not), you’re basically bloom money down the toilet.

In fact, this is in fact addition crude, but advantageous affinity for business if your communications and archetype are not accomplishing their job.

But for fun, I’ll occasionally bet money and try and go head-to-head with a system.

It doesn’t amount if it’s a simple bold of poker with my buddies on the weekend, or a full-fledged bank affair at a Las Vegas casino.

But let’s face it… you can never exhausted a system.

How do you accept a Vegas system?

Marketing nanotechnology and high-tech solutions can aswell account abundantly from a system. You wish your business arrangement to be as acceptable as the ascendancy Vegas has over the point-spread.

You do this with well-crafted abstruse copywriting, actuating agreeable and storytelling, acute direct-response strategies and effective advance and repurposing.

You charge these elements accomplishing their job. You charge them in abode so that your business communications are alive for you and your aggregation 24/7.

But a arrangement doesn’t plan if a cog is apart or if one of the elements is missing.

That’s why anniversary aspect needs to be working. Your business communications charge all of them in adjustment to maximise their effectiveness.

Each acknowledging aspect of a nanotech business arrangement needs to be in abode afore you can sit aback and that appears to smell the roses.

And just because we use the chat ‘system’ doesn’t beggarly that it has to be difficult. It just agency that your copy, agreeable and communications are alive for you about the clock.

Without you accepting to consistently appear up with new material, you can let up on the gas and yield some time to breathe.

And to digest Dan Kennedy: you go to bed alive what’s traveling to appear the next day, the next week, the next ages with your advance bearing and sales.

All the best,

Colm